President Christofias has called on all involved parties to contribute towards strengthening the identity of the island`s tourist product.
The President said that the government’s strategy in the sector was based on the promotion, advertising and upgrading of the industry.
Addressing the Pancyprian Hotel Owners’ Association general assembly, Christofias praised the role of the hotel owners, pointing out that they contribute to the growth of tourism and the economy.
He said tourism contributed about 12% of the GDP, noting however that the tourist industry was vulnerable to foreign factors.
“The challenges we have to face are huge and competition is even bigger,” Christofias said.
He added that intensive and coordinated efforts were needed towards modernising and upgrading the tourist product in order to place Cyprus back on the international tourism map.