Hotels to reduce prices in bid to boost tourism

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Hotels in Cyprus have been urged to do their bit towards boosting tourism this summer by reducing their prices, in the hop of making the island a cheaper destination.

The plan was unveiled during the annual meeting of the Cyprus Hoteliers’ Association (CHA) yesterday.

CHA chairman Haris Loizides said that a reduction of around 25% in tourist arrivals is expected in the summer and that action must be taken in order to avoid this happening.

He expressed the view that the total reduction in the cost of the tourist package is estimated at around eight to nine per cent.

CNA reports Loizides told the conference that the international economic crisis has alerted all tourist markets, adding that governments are now mobilised to find ways to support the industry.

New figures released earlier this week showed that he number of tourists arriving in Cyprus dropped 7.1 per cent in January from a year earlier, continuing the weak trend of recent months.

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