Abu Dhabi aims to boost British tourists by 20 percent

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Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) has said that Britain remains a top priority market for the sheikhdom, state-run news agency WAM reported.

Mubarak Al-Nuaimi, director of the promotions and overseas offices at TCA Abu Dhabi, said Britain remains the leading European market for visitors to Abu Dhabi with guest arrivals rising 16 percent year on year to 142,134, delivering 586,521 guest nights across the emirate, which is a significant rise of 10 percent on the previous year.

Abu Dhabi, home of the country’s only Formula-1 track, aims to increase the number of visitors from Britain by 20 percent.

TCA Abu Dhabi will present itself on one of the major pavilions at the upcoming World Travel Market (WTM) in London which will take place from Nov. 2 to 5.

“WTM is a perfect platform for us to build on our successes and ensure we meet our target of a 20 percent increase in British guests staying in our 163 hotels and hotel apartments and to increase their length of stay, which is currently 4.13 nights,” Al-Nuaimi said.

In 2014, the emirate received 3.49 million visitors, according to TCA Abu Dhabi.

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