Cockeyed Twitter campaign for Egypt tourism backfires

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TRAVEL GAZETTE – Twitter users have hijacked an Egyptian government hashtag called #ThisIsEgypt – part of an online campaign aimed at drawing tourists – posting stories and pictures of state abuses and shortcomings instead, reports Al Ababiya.

The hashtag was launched last week to revitalize the tourism industry, badly hit by political turmoil and more recently by the crash of a Russian airliner into the Sinai desert that killed all 224 people onboard.

The campaign includes a video that has gone viral in Egypt, showing young people enjoying the country’s picturesque nature sites, mountainous Red Sea coast, the Great Pyramids of Giza and other tourist attractions. Near the end, the narrator asks viewers to use the hashtag to “let the world know (Egypt) the way you see it.”

It has attracted hundreds of posts, with many showing badly maintained streets, beggars and piles of trash, and links to articles about detainees, police abuses and the government’s bloody dispersal of peaceful protesters outside Cairo’s Rabaa al-Adawiyah mosque in 2013.

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