TRAVEL GAZETTE – Cambodia organized the 2nd River Festival in southeastern Kampong Cham province on Saturday evening to promote tourism potential along Mekong River to tourists, officials said.
Addressing the opening ceremony of the festival, Deputy Prime Minister Yim Chhay Ly said the richness of tourism potential along the Mekong River has been contributing to transforming Cambodia into a very attractive tourism destination.
“The annual River Festival is a new tourism event for Cambodia, which has not only promoted tourism potential in provinces along the river, but also supported the government’s policy in developing areas along the river sustainably,” he said in a speech, which was live televised on Bayon TV News channel.
He said the festival also aimed to encourage the protection and preservation of environment and natural resources along the river.
The three-day event started on Friday with the official opening ceremony being held on Saturday.
Tourism Minister Thong Khon said tourists could enjoy art performances, product and food exhibitions, and sport activities during the festival.
Tourism is one of the four pillars supporting the economy. The Southeast Asian nation attracted 4.78 million foreign visitors last year, up 6.1 percent year-on-year, he said.