TRAVEL GAZETTE -The French tire group Michelin has announced that its international gastronomy benchmark Michelin guide will be launched for the first time in the Chinese mainland in the second half of this year.
Michelin said in this guide named “Michelin Guide Shanghai 2017” that Shanghai’s fine-dining scene will be inspected and reviewed as part of the first official selection of Michelin hotels and restaurants.
This will be the 28th Edition of the international collection of the prestigious hotels and restaurants reference guide, following the announcement of two new editions in Singapore and Seoul.
“Shanghai’s culinary scene range from popular to fine dining restaurants, and we are eager to discover the high quality of Shanghai’s gastronomy and starting the selection,” said Michael Ellis, international director of the Michelin guides.
Bruno de Feraudy, president of Michelin China, said: “Here in China, mobility is developing at a great pace every day and shows great potential. We are eager to see the Michelin guide bringing Chinese consumers more exciting and joyful experiences when they travel.”
He added the arrival of the Michelin Guide Shanghai 2017 is good news as “in all the cities where we launch them, the quality of the Michelin guide is widely appreciated by both the professionals and the general public.”
Through the rigorous Michelin guide selection process that is applied independently and consistently around 28 countries, the Michelin guide has become an international benchmark in fine dining.