Rio de Janeiro is expected to receive over 1 million tourists in the upcoming Carnival holiday, local authorities said on Friday.
According to Rio’s tourism agency Riotur, 1.1 million people are expected to visit Rio in the Carnival week, and those tourists are expected to inject 3 billion reals (about 960 million U.S. dollars) in the local economy.
The party has already started, with over 100 small parades expected to take place during this weekend.
During the actual Carnival holiday, hundreds of so-called Carnival blocks will party from day to night, and the traditional samba schools will also parade in the Sambadrome and other locations.
Along with the New Year holiday, Carnival is the most crowded and expensive season for tourism in Rio. The city’s tourism infrastructure was expanded last year, with the construction of new hotels for the 2016 Summer Olympics.
Over 70 percent of Rio’s hotels have already been reserved for the holiday. Last year, 85 percent of hotel rooms in the city were occupied during Carnival.