Kenya’s tourism marketing body will use the ongoing cricket season in India to market her tourism products and create interest for travel into the country.
Kenya Tourism Board (KTB) has allocated about 250,000 U.S. dollars for the destination marketing and promotional campaigns in partnership with one of the India’s cricket team, the Rising Pune Super giants (RPS).
“We hope that this association with one of the leading teams in IPL will drive consideration for Kenya as a preferred holiday destination among cricket fans in India,” KTB CEO Betty Radier said in a statement issued in Nairobi.
The Indian Premier League (IPL) is the most attended cricket league in the world and ranks sixth among all sports leagues.
KTB hopes to benefit from its global broadcast in over 15 countries in the league series that began in April and will run towards the end of May.
“We also expect to engage with approximately 5 million consumers through the social media engagements where Indian fans can win a holiday trip to Kenya,” added Radier.
The arrival figures from India to Kenya for the close of the year 2016 posted 64, 116 visitors up from 49,756 in 2015, indicating a growth of 28.9 percent.