Kenya Airways (KQ) and Kenya Tourism Board (KTB) have inked a partnership aiming to market the destination to attract more visitors especially from emerging and key source markets to Kenya.
The partnership inked on Saturday entails a global marketing collaboration between KQ and KTB that targets, for the first time, a broad spectrum of leisure and business visitors in various markets especially in Africa.
Kenya Tourism Board Managing Director Betty Radier said most of the consumers already have a strong brand affinity to both KQ and KTB, and would be able to easily relate to joint marketing initiatives and products.
“We seek to drive our tourism development to the next level by leveraging on each other’s consumer and trade insights to ensure that travellers have a more in-depth Kenyan experience that meets their needs and wants,” said Radier.
Beyond branding the plane, KTB will also brand the aircraft headrests driving brand visibility across all markets the aircraft operates.