America’s first Nutella Cafe has opened in downtown Chicago, with more than 400 customers lining for their favorite treat.
This is the first standalone Nutella Cafe owned by parent company Ferrero. Its menu items include grilled baguettes, fresh-roasted hazelnut, gelato and some Italian specialties.
“There’s an incredible dining culture in this city, and Nutella is all about the idea of sharing good food with friends and family,” says Noah Szporn, head of marketing at Nutella North America. “We thought that Chicago would be the perfect place to do that.”
First 400 people in line were let in this two-level cafe and they received special Nutella Cafe Chicago jars, along with croissants. Some Nutella fans even arrived as early as 5 a.m. for the opening of the door.
Nutella was created in Italy and debuted in the United States in 1983. The spread is available in about 160 countries.