Finland is enhancing cooperation with Chinese tourism service providers to tap into the China’s booming outbound tourism market.
Last month, Finland inked memorandums of understanding with Chinese tourism platforms Fliggy and Utour, and airliner JuneYao to attract more Chinese tourists.
Finpro Oy and Alibaba’s online travel platform Fliggy will upgrade their partnership with Aurora Project 2.0 to enhance experiences for Chinese tourists in Finland this summer.
Finpro Oy is an organization which helps small- to medium-sized Finnish enterprises go international, encouraging foreign direct investment in Finland and promoting tourism.
Over 356,000 Chinese travelers visited Finland last year, up 35 percent year on year, and the growth rate soared to over 80 percent year on year in the first four months of 2017, according to Paavo Virkkunen, executive vice president of Finpro Oy and head of Visit Finland.
Virkkunen attributed the rapid growth of Chinese visitors to the growing awareness of Finland as an unique tourism destination as well as partnerships with Chinese online travel platforms such as Fliggy.