Rising Chinese tourism to Italy and Europe is the subject of the 160th issue of Mondo Cinese (Chinese World) journal, the Italy-China Foundation has said.
Founded in 1973, Mondo Cinese is Italy’s only scientific journal dedicated to studying contemporary China.
Titled “Italian Holidays”, the issue presented Monday in Milan is entirely dedicated to Chinese tourism — a choice that is borne out by the numbers, according to the Italy-China Foundation, which publishes Mondo Cinese.
Last year, 3.79 million Chinese tourists visited Italy, making the Mediterranean country the fourth destination of choice after Germany, the U.S., and France, according to data from Confturismo trade association and ISTAT official statistics agency.
According to Italian national tourism agency ENIT, 3.38 million Chinese tourists traveled to Italy in 2015, up a whopping 45 percent over 2014.