Manchester United and coffee brand Melitta sign deal

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Manchester United and coffee brand Melitta have announced a multi-year partnership which will see the brand become the club’s first official coffee partner.

Melitta, part of the family owned Melitta Group will be the club’s exclusive coffee partner in Europe, with the partnership covering UK, Ireland and Germany.

As part of the agreement more than 200 fully automatic Melitta coffee machines and makers will be installed within Executive Club boxes and hospitality areas around Old Trafford.

With an estimated 6,000 kilograms of coffee consumed each season, the famed stadium will provide the ideal backdrop for Melitta to demonstrate its prowess in providing quality coffee products to a mass audience.

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