India’s tourism sector has enormous potential for growth given the range of natural and cultural attractions it has on offer, reports the National.
Speaking to the paper, Arun Nanda, chairman of travel company Mahindra Holidays & Resorts. “Nobody has so much to offer.”
He added: “We have to improve the perception of safety, cleanliness, hygiene in the minds of the market,” he says.
Last year, India attracted more than 10 million international tourists, the report added.
In recent years, the country has been dogged by reports of pollution and several high profile attacks on foreign female tourists.
In October last year, a Swiss couple were attacked at Fatehpur Sikri, a monument 44km (27 miles) from the Taj Mahal. A few weeks later, a British couple, travelling from Haridwar to Kolkata, was allegedly beaten up by two men.