ITB Berlin ‘almost fully booked’ – 10,000 exhibitors expected

The huge prospects that medical tourism has to offer the global tourism industry will be highlighted at ITB Berlin.

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Nathan Morley Travel Gazette

(Travel Gazette) ORGANIZERS of the ITB show say it is almost fully booked – with a large increase in exhibitors from South America, the Arab countries and Asia.

According to a press release from organisers, the show’s management expects around 10,000 exhibitors and organisations from over 180 countries and some 110,000 trade visitors to attend the 26 halls on the Berlin Exhibition Grounds.

The focus is on Mecklenburg-Vorpommern, the partner region of the show. It is organising the opening event which for the first time will leave a zero carbon footprint, setting an important trend. Over the five days of the show the German federal state will be exhibiting its wide range of tourism products in Halls 6.2a and 4.1.

“The outstanding number of bookings this year once again underlines ITB Berlin’s role as a driving force and the event mirroring the global tourism industry. Particularly in an age of political unrest, overtourism and the ongoing digital transformation, the industry faces new challenges. Against this backdrop the World’s Leading Travel Trade Show has become important for exhibitors and trade visitors as a networking platform and reliable indicator of the economy“, said David Ruetz, Head of ITB Berlin.


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