Deutsche Hospitality launches a new hotel brand

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Deutsche Hospitality is presenting a new hotel brand.

MAXX by Steigenberger will be joining Steigenberger Hotels and Resorts, Jaz in the City and IntercityHotel in its portfolio in future.

The group launched its new Deutsche Hospitality umbrella brand just under 18 months ago with the intention of instigating further hotel brands.

This latest addition represents a robust continuation of the course of growth the company has embarked upon and targets a part of the market that was previously vacant.

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