TravelClick expands relationship with Google to enable hoteliers to drive more direct bookings

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TRAVEL GAZETTE – TravelClick has announced the Company’s expanded relationship with longtime partner Google to enable hoteliers to drive more direct bookings and revenue.

This partnership helps independent and small to mid-sized hotel chains to better identify, attract and convert guests when using the combined Google and TravelClick solutions.

“In a world where hundreds of thousands of hotels compete daily to win reservations, Google’s meta search and advertising platforms make it easier for independent and small to mid-sized hotel chains to be discovered by consumers,” said Curtis Brewer, Senior Vice President of Reservations and Website Solutions at TravelClick.

“When hoteliers engage with these same consumers using TravelClick’s CRM guest profiles, forward-looking demand data and best-in-class booking engine, hoteliers are able to convert more consumers into paying guests and optimize their pricing.”

With Google Premier Partner Status, TravelClick can now offer its hotel customers priority access to Google beta products, elite account support and performance review with a dedicated, global account team and unique pieces of data for campaign optimization.

TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 50,000 hoteliers to drive better business decisions and know, acquire, convert and retain guests.

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