The Rwanda Development Board (RDB) says the central African country is to become an official tourism partner of English Premier League heavyweights Arsenal FC.
The three-year partnership will see the new “Visit Rwanda” logo featured on the left sleeve of all first team, under-23 and Arsenal Women’s matches in the new season.
According to a statement, Arsenal players from the men’s and women’s teams will visit Rwanda and club coaches will host coaching camps to support the development of the game for boys and girls in the country.
Visit Rwanda will gain global exposure through branding on matchday LED boards, interview backdrops and the club’s stadium tour.
The deal will highlight Rwanda’s tourism offerings including its national parks, which have attracted a record number of tourists in recent times.
According to RDB, Rwanda received 1.3 million visitor arrivals in 2017. Tourism has generated 90,000 jobs and is Rwanda’s largest foreign exchange earner.