As the world marked World Tourism Day last week, Uganda said it is targeting to use digital platforms to attract millions of tourists into the east African country.
The day was marked in the eastern Ugandan district of Jinja, where River Nile, the world’s longest river, starts its journey to the Mediterranean Sea. The theme was, “Tourism and Digital Transformation.
GodfreyKiwanda, minister of state for tourism, said in a recent interview that the world is becoming digital and therefore Uganda has to match the trend.
“Tourism has to trend just like other sectors are trending through online promotion. Through digital transformation, we can make quick advertisement and even reach more people cheaply,” Kiwanda said.
“We are embracing digital transformation in order to achieve our target of receiving 4 million tourists per year by 2020,” the minister said.