1948: Scotland looks to extend tourist season

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Scotland in the 1940s

Business men and hotel-keepers have welcomed proposal by the Scottish Tourist Board to extend the normal holiday season and thus, it is hoped, double the revenue of the tourist industry.

They believe that such a scheme is long overdue and, in addition to helping the economic development of the Highlands, can also solve accommodation difficulties.

A new “Come to Scotland” campaign along with  transport and other facilities to allow overseas visitors to attend various events in different parts of the county—such as sheep dog trials, and Highland gatherings will help tourism efforts.

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