Focus on diversifying the emirate’s tourism offering

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Dubai welcomed in 2015 over 14.2 million visitors, up 7.5 percent year on year.

Ras Al Khaimah’s Tourism Development Authority (RAKTDA) has launched a new three-year strategy which will focus on diversifying the emirate’s tourism offerings and attracted a wider segment of tourism.

According to Arabian Business, the ‘Destination Strategy 2019-2021’ will also seek to attract higher yield visitors looking for authentic experiences, accelerating foreign and local investments in the tourism sector, nurture home-grown small and medium sized enterprises to create employment and business opportunities, and prioritise sustainable nature-based adventure and cultural experiences.

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