ITB gears up for 53rd show

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By Nathan Morley

AFTER last years outstanding ITB, the clock is ticking down on the 53rd edition which will take place next month. As it stands, around 10,000 companies and organisations from over 180 countries will be represented at the fair in Berlin.

“As well as regular exhibitors we have secured the participation of many new companies this year,’ said David Ruetz, head of ITB Berlin.

“We have created more floor space in order to satisfy demand. With the ITB Berlin Convention relocating to the multi-purpose congress and trade fair venue CityCube (the old Deutschlandhalle), we have been able to devote an exclusive area and 20 per cent more space to the rapidly expanding Travel Technology segment. All six Travel Technology halls were booked up back in December,” he added.

The event will take place across 26 halls, with this year’s official partner country Malaysia. According to organisers, Asia, India and Arab countries are expanding onto the market.

European newcomers include St. Helena, Turismo de Setúbal and Mystic Cruises from Portugal.

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